Bach s Prelude And Fugue - 1467 Words

J.S Bach’s Prelude and Fugue in C Major BWV 846 from The Well Tempered Clavier John Moore December 6, 2016 Music History I Dr. Beckwith Johann Sebastian Bach’s Prelude in C Major BWV from â€Å" The Well Tempered Clavier† book one, was a collection of 24 preludes and fugues for solo keyboard written in each major and minor key. It was the first collection of music utilize all 24 keys within one work, and was instrumental in shaping the future of composition and keyboard pedagogy. This was called â€Å"The Well Tempered Clavier† because it was intended to showcase what the tuning system, well tempered tuning, was capable of. The collection began with a prelude and fugue in the key of c major, and then worked up the scale to b minor. The c major prelude and fugue is the most popular from this collection because it displayed many of the different qualities that Bach employed throughout his career. Johann Sebastian Bach was born in Germany in 1685, where he was trained as an organist and composer during his youth. As a teenager he was enrolled in the prestigious St. Michael’s School in Lunenbu rg where he studied organ with Georg Bohm. After he graduated, Bach went on to become a court musician in the chapel of Duke Johann Ernst III in Weimar. Throughout his early career Bach was celebrated as an organist throughout Germany before returning to Weimar in 1708 where most of his composition was done. It was during this time period that he composed what wouldShow MoreRelatedProgramme Notes Atcl847 Words   |  4 PagesSquare Programme J.S. Bach Prelude and Fugue in D minor BWV 851 [duration] J. Haydn Sonata in E flat major Hob. XVI:49 I: Allegro II: Adagio e cantabile III: Finale: Tempo di Minuet [duration] F. Schubert Impromptu in G flat major Op. 90 No. 3 [duration] F. Poulenc Trois Novelettes No.1 and No.2 I: C major II: B flat minor [duration] [total duration] Prelude and Fugue in D minor BWV 851 (from the Well -tempered Clavier Part I) Johann Sebastian Bach (1685-1750) J.S. Bach was a German composerRead MoreMusic At The Blasius Church2319 Words   |  10 PagesBach was able to convince the church and town government at Mà ¼hlhausen to fund an expensive renovation of the organ at the Blasius Church. In 1708 Bach wrote Gott ist mein Kà ¶nig, a festive cantata for the inauguration of the new Council, which was published at the Council s expense. In 1708, Bach left Mà ¼hlhausen, returning to Weimar this time as an organist. In 1714 he became the Director of Music at the ducal court, where he had an opportunity to work with a large, well-funded contingent of professionalRead MoreCompare the lives and works of Bach and Handel2025 Words   |  9 PagesMany musical scholars believe that J. S. Bach and G. F. Handel are the two most important, influential composers of the Baroque period. Both of these men were born in Germany in 1685, and since they came into existence around the same time, they share some similarities. As an introductory statement, Bach and Handel were born into two very different families. Handel did not come from a musical family; his father wanted him to study law. By age nine, his talent was too obvious for his father to ignoreRead MoreBach And Handel s Influence On Music1504 Words   |  7 PagesBach versus Handel Two of the greatest Baroque Era composers that still influence music to this day with their compositions are Johan Sebastian Bach and George Fredrick Handel. The influence of Bach and Handel’s music is found in mainstream media throughout the world. Their compositions are still played in modern times by tribute bands, television commercials, operas, concerts and even sound therapies by relaxation therapists. It is evident that their music has touched the lives of many people throughoutRead MoreHandel And Handel s Influence On Music1511 Words   |  7 Pagesmusic to this day with their compositions are Johan Sebastian Bach and George Fredrick Handel. The influence of Bach and Handel’s music is found in mainstream media throughout the world. Their compositions are still played in modern times by tribute bands, television commercials, operas, concerts and even sound therapies by relaxation therapists. It is evident that their music has touched the lives of many people thr oughout the centuries. Bach and Handel both have unique styles of music. Even thoughRead MoreEssay about Bachs Life and Music1721 Words   |  7 Pagesinner workings, or how he thought. Of the thousands of musical pieces he composed, few were published in his life. This was a man who composed in great numbers, had reasons for doing so, and lived a rather simple, middle class life. Johann Sebastian Bach (J.S.) was born March 21st 1685, in Eisenach, Germany. His father was Johann Ambrosius, a court trumpeter for the Duke of Eisenach and the director of the musicians of the town of Eisenach. His family had been well known for many generations as a veryRead MoreDoes Being Older Mean Making More Money?1666 Words   |  7 Pagesa. Caravaggio b. Gianlorenzo Bernini c. Nicolas Poussin d. Johannes Vermeer Page ref: 264 6. What would one expect to hear during a performance of Monteverdis Orfeo? a. a concerto grosso b. a hymn c. a recitative and aria d. a prelude and fugue Page ref: 265 7. Which What term is best associated with the unification of European states like France and Spain under all-powerful monarchs, who used their power to subdue the nobility and bring central order to government? a. constitutionalRead MoreJohann Sebastian Bach : An Era Of Music1871 Words   |  8 PagesSebastian Bach was a German composer and musician of the Baroque Period, which was an era of music that took place from 1600-1750. He is well known for the styles and techniques used in his music, such as counterpoint and harmony, as well adapting French and Italian rhythms, forms, and textures to the German style. His music is respected and admired for its beauty and virtuosic elements, and has been portrayed as â€Å"The culmination of an era† for utilizing many distinct baroque techniques. Bach was notRead MoreThe Concert Of The Packed Recital Hall1676 Words   |  7 PagesJohann Sebastian Bach. He was the greatest composer not just because of that piece but also considering music history, his personal story, his popularity during lifetime, the volume of his compositions, the make-up of his music, and familiarity today. Music history is divided four main time periods. Famous musicians lived and composed masterpieces throughout all four eras. The Baroque period, from 1600-1750, was characterized by ornamented and extravagant pieces. Well known musicians, Bach and HandelRead MoreBritain s Musical Influences Around The World1193 Words   |  5 Pagesbegan in the late 1500’s and died out around the early 1700’s. It was a music form that sprung out of revolt towards polyphony music. Baroque music was one with duality within the style, a contrast between light and dark, and music forms such as concertos, sonatas, and overtures all rose from the Baroque era. Towards the later times of the era choral preludes, toccata, and fugues began to show their face, one of the most notable being â€Å"Toccata and Fugue in D minor, by Bach† (Martin). Another key

The role of communication in an organization performances Free Essays

The specific issues bother on employee compensation and welfare while managers prefer the compromise, problem solving and dominating strategies to minimizing the Incidence of organisational conflicts. Based on the findings of the study, it was recommended that strategies which promote industrial democracy should be chosen by management as the preferred option In dispute resolution. In addition, the Ideal level of conflict resolution required to attain optimum performance for every organisation is unique and situational hence managers are duty bound to establish the best maintainable by the organisation. We will write a custom essay sample on The role of communication in an organization performances or any similar topic only for you Order Now Keywords: conflict, management, productivity, strategy The establishment and continuous existence of organisation through the realization of set goals and objectives requires the continuous and effective functioning of Its material input with the human element being indispensable. However, the human elements required to facilitate goals attainment often engage in disagreement and ariance over factors such as Interest, views, style of management among others, The reactionary effect is due to the perceived incompatibilities resulting typically from some form of interference or opposition is term conflict. Azamosa (2004) observed that conflicts Involve the total range of behaviours and attitudes that Is In opposition between owners/managers on the one hand and working people on the other. It is a state of disagreement over issues of substance or emotional antagonism and may arise due to anger, mistrust or personality clashes. Irrespective of the factors esulting in conflict, it has been observed that industrial conflicts produce considerable effects on organisations and should be consciously managed as much as possible. For people to progress at work and other aspect of life, there must be cooperation which is essential to ensure task attainment and stability in life. However, it would be wrong to reach the conclusion that cooperation is good while conflict is bad, this Is because both concepts are pervasive and co-exlst In our social life. Conflict is inevitable given the wide range of goals for the different stakeholder n the organization and its absence signifies management emphasizes conformity ana stlTles Innovatlon. Ranlm ) oplnea tnat conTllct may De Interpersonal or inter group with Interpersonal conflicts occurring between a supervisor and his subordinate or between two individuals at the same level of the organizational hierarchy. Inter group conflicts often occur between two trade unions, between two departments or between management and workers while attempting to implement the policies and programme of the organization Hence, this paper reviews the sources, types, causes and consequential effect of onflict and its effective management on corporate productivity with the aim of suggesting a valid, objective and transferable conclusion to the banking industry using First Bank of Nigeria as a case study. How to cite The role of communication in an organization performances, Papers

Role of Brand Personality in Purchase Intention

Question: Discuss about the Role of Brand Personality in Purchase Intention. Answer: Brands of the companies are responsible for providing the customers with experiential benefits and emotional benefits. The benefits are required to build the strong brand equity. The companies must have a deeper understanding of the core dimensions of the image of the brand while building strong brand equity in the market. It is known as brand personality. It can be said that brand image consists of various facets such as occasion image, user image, salience, brand personality and product image. Brand personality is considered as an important concept in terms of brand differentiation that significantly influences the purchase decision-making process of the consumers (Lin and Sung 2014). The set of human characteristics that are associated with a brand is known as brand personality. Brand personality has a vital importance that is responsible in creating a set of favourable and unique associations in the minds of the consumers. In this way, the brand equity is increased. The research will prove that the consumers of Australia are depended on brand personality more than that of any attributes while purchasing things from the market. The dimensions of brand personality have proven to be the creator of significant influence on the choice of brand regardless of any product type (Su and Tong 2015). Research Aims and Objectives The aim of the research is To determine the factors that will influence purchase decision of consumers To determine the nature of the influence of the brand personality in the consumers mind Hypothesis of the Research Hypothesis of a research is essential in order to find out the solutions of the identified research problem regarding the research topic. The hypothesis selected for the research is described below: H0: Brand personality has a positive role in the purchasing intention of the consumers. H1: Brand personality does not have a role in the purchasing intention of the consumers. In the research, H0 will be proved in the section of the data analysis. Data will be collected from the various sources based on the topic chosen for the hypothesis of the research. Findings will be done on the basis of the data collected for conducting the research in the Australian target market. Scope of the Research Brand personality is a popular topic that is researched earlier by many researchers and companies. The scope of this research will be beneficial for both the earlier researchers and the people who will be conducting future research regarding the factors or initiatives taken by the companies in order to improve brand image and equity in the minds of the customers. It can be said that the research will not only provide an insight of the buying trends of Australian customers but also it will describe about the factors and various attributes of brand personality that will increase the sales of the company as well as increased reputation in the target market (Su and Tong 2015). Literature Review Brand Personality and Purchase Intention According to Rose et al. (2016), brand equity is positively related with brand image and brand attitude. However, brand personality is considered as the most important aspect of marketing. The reason behind this is the brand image that has been already created in the minds of the customers and the purchase decision of the products is based on that brand image rather than the original characteristics of the product. As a result of it, strong brands are responsible for creating a positive image in the minds of the customers. Brand personality is considered as a component of the brand imagery. It is a soft attribute that will help in creating brand equity. As per Bang, Odio and Reio (2014), the brand personality of the product and the brand personality of the company are acting as a variable between purchase intention of consumers and the company-product brand personality. It can be said that the degree of negative and positive attitude of consumers towards a particular brand is responsible for the profitability of the company as well as market reputation of the brand. Personality dimensions are positively related to the brand attitude. The dimensions of personality that are defined by author in the article are sincerity, competence, ruggedness, sophistication and excitement. These attributes are considered as the significant predictors of satisfaction, brand preference and loyalty. Linking of Brand Trust to Brand Personality Flanagin et al. (2014) stated that employees are responsible for linking the brand trust to brand personality. Effective branding of the company helps in gaining the competitive advantage in the market. Employer branding of the company usually address the image of the companys proactive management which is perceived by the public in a lesser degree. The area of employer brand attractiveness is explained in the perspective of various functional attributes such as advancement opportunities or career opportunities. It can be said that the personality traits of the employees can be characterised as the employers brand image. Brand personality of a particular company is measured in the five dimensions scales such as excitement, sincerity, sophistication, competence and ruggedness. The antecedents of the brand personality are product characteristics, communication variables, consumer brand experiences, consumer psychographics, and consumer demographics. The dimensions of the brand personality are related to the brand loyalty and brand preference of the customers. Brand personality is deeply related with the trust of the consumers related to the brand (Liu, Liu and Lin 2015). Relation Between Brand Affect, Brand Trust and Brand Personality Brand trust, brand loyalty and brand affect are related to the brand personality. Brand affect is defined as the potential of a brand while eliciting a positive emotional response. Emotional response is vital scope for the decision making while guiding behaviour in general. Brand trust is perceived in terms of the willingness of the customer while having confidence in terms of honesty and reliability in the perspective of a specific brand. Emotions related to the brand are included in the brand decision of the consumers when it comes to the purchasing decision (Strizhakova and Coulter 2015). Purchase intention of consumers depend on various attributes of brand such as brand personality, brand loyalty, brand equity, brand image, etc. Purchase behaviour can be a cause of the purchase intention. If the desire of purchase intention is greater, then chances are there the consumer will have a greater choice of purchasing the products or service. Research has pointed out the fact that every brand in the market is trying to create a position in the market and an image in the minds of the target customers. Purchase intention is depended on the marketing activities of the companies (Das 2014). Research Gap The research gap found by conducting a review of literature from the peer reviewed journals and scholarly articles are the factors that are responsible for increasing the brand personality of the brands of a company that are responsible for creating an urge of purchasing behaviour of the consumers. There are many factors and approaches that companies across the world has opted for improving brand personality as well as the brand equity in terms of increase of profitability and sales (Strizhakova and Coulter 2015). The research has not focused on the company initiatives for the improvement brand image in the consumers mind. It can be said that, there are competition in the market regarding the brand war while capturing the minds of the customers. It enhances the word of mouth marketing promotion of the particular target market. In this perspective, Australian target market is considered. The target market has few particular trends of consumers, which the companies have to focus in ord er to promote their brand in the market (Su and Tong 2015). Research methodology Research methodology is defined as the systematic representation that is used by researcher in order to conduct the research. The research methodologies that will be used for conducting the research on brand personality are primary research methodology as well as secondary research methodology. Both primary research and secondary research are essential in order to validate the data that are collected from the sample respondents. The consumers of Australia are to be surveyed while gaining a deeper understanding of the factors of brand personality in their mind (Flick 2015). Apart from that, their shopping attributes along with their purchasing intention are also need to be understood while conducting the research. The need of conducting secondary research is to find out miscellaneous factors that are important for carving the consumers mind while making a purchasing intention towards a certain brand. After collecting the data, quantitative research methodologies are to be used for ana lyzing the data collected from the credible sources (Mackey and Gass 2015). Action Plan This section will describe the period that the researcher will take in order to conduct the whole research. However, it is hard to determine a proper time of completion of the whole research, but it can be said that an estimation of 12 weeks is assumed for the completion of the research. 1 to 3 weeks 4 to 6 weeks 7 to 9 weeks 10 to 12 weeks Research objective Primary data collection Secondary data collection Data analysis Finding and Conclusion References Bang, H., A. Odio, M. and Reio, T., 2014. The moderating role of brand reputation and moral obligation: An application of the theory of planned behavior.Journal of Management Development,33(4), pp.282-298. Das, G., 2014. Linkages of retailer awareness, retailer association, retailer perceived quality and retailer loyalty with purchase intention: a study of Indian food retail brands.Journal of Retailing and Consumer services,21(3), pp.284-292. Flanagin, A.J., Metzger, M.J., Pure, R., Markov, A. and Hartsell, E., 2014. Mitigating risk in ecommerce transactions: perceptions of information credibility and the role of user-generated ratings in product quality and purchase intention.Electronic Commerce Research,14(1), pp.1-23. Flick, U., 2015.Introducing research methodology: A beginner's guide to doing a research project. Sage. Lin, J.S. and Sung, Y., 2014. Nothing can tear us apart: The effect of brand identity fusion in consumerbrand relationships.Psychology Marketing,31(1), pp.54-69. Liu, C.R., Liu, H.K. and Lin, W.R., 2015. Constructing customer?based museums brand equity model: The mediating role of brand value.International Journal of Tourism Research,17(3), pp.229-238. Mackey, A. and Gass, S.M., 2015.Second language research: Methodology and design. Routledge. Rose, G.M., Merchant, A., Orth, U.R. and Horstmann, F., 2016. Emphasizing brand heritage: Does it work? And how?.Journal of Business Research,69(2), pp.936-943. Strizhakova, Y. and Coulter, R.A., 2015. Drivers of local relative to global brand purchases: A contingency approach.Journal of International Marketing,23(1), pp.1-22. Su, J. and Tong, X., 2015. Brand personality and brand equity: evidence from the sportswear industry.Journal of Product Brand Management,24(2), pp.124-133.